E-commerce & DTC Fulfillment

Warehouse, inventory, and fulfillment consulting for growing e-commerce brands.

For Shopify and direct-to-consumer product brands that fulfill in-house and are starting to feel it: bin organization, barcoding, receiving, pick-and-pack, cycle counts, bundles, and an honest answer to “do we need an inventory system yet?”

Vendor-neutral — no software or 3PL commissions Simple before complex On-site in St. Louis & remote nationwide
Who this is for

Product brands that outgrew “the stockroom works fine”.

  • Shopify and DTC brands with roughly 20–500 SKUs, shipping from their own space.
  • Teams of a few people to about twenty doing receiving, picking, and packing.
  • Brands about to launch products with multiple parts, accessories, refills, or kits.
  • Owners weighing whether to fix in-house fulfillment, add an inventory system, or move to a 3PL.
Where it hurts

Sound familiar in the fulfillment room?

Each of these looks like a small annoyance. Together they usually mean the process stopped scaling a while ago.

  • Shopify says you have stock the shelf doesn’t — or the other way around.
  • Picking depends on knowing where things are, so new hires are slow for weeks.
  • Nothing is barcoded; every pick and count is by eye.
  • Receiving means “put it on the shelf” — not checked against the purchase order.
  • Bundles and kits sell, but component inventory never quite reconciles.
  • Counts happen once a year, during a shutdown nobody enjoys.
  • Mis-picks and wrong-variant shipments show up as returns and reviews.
  • Someone rebuilds the inventory picture in a spreadsheet every week.
What a fulfillment assessment covers

Seven areas, reviewed on the floor and in the systems.

Storage & bin organization

Location naming, slotting fast movers near pack-out, separating overstock from pick faces, and a layout a new hire can follow on day one.

Barcoding

Which identifiers to use (your SKUs, UPC/GTIN, location labels), what to label first, and the smallest scanning setup that removes guesswork.

Receiving & putaway

Checking deliveries against the purchase order, handling shortages and damage, and getting stock into a known location before it’s sellable.

Pick, pack & ship

Pick lists and routes, single vs. batch picking, pack verification, and how orders flow from Shopify through your shipping software.

Cycle counting

Small, frequent counts weighted toward what sells most and costs most, so the full count is less disruptive — and fixing why counts drift.

Bundles, kits & components

Tracking inventory at the component level so bundles, gift sets, and multi-part products don’t oversell or strand stock.

The software decision

Whether Shopify’s native inventory plus good process is enough, whether a lightweight inventory management system (IMS) would actually cut manual work and team hours, or whether you’re at the point where a WMS or a 3PL makes sense. We compare options at your real order volume — see what inventory software costs for small e-commerce brands.

Spending right

Fix the process first. Then buy only the system the process needs.

A new inventory system on top of an unlabeled stockroom just records the confusion faster. The usual order is:

The expensive default

A WMS or a 3PL move, too early

Platforms and contracts sized for volume you don’t have yet, chosen before anyone mapped how orders actually move.

The right-sized move

Locations, labels, and a counting rhythm

Named bin locations, barcodes on product and shelves, PO-based receiving, and cycle counts — on Shopify native or a lightweight IMS.

When to scale up

When volume breaks the lean setup

A second location, wholesale channels, component-heavy products, or order volume your team can’t keep accurate by process alone.

Where the savings go

Into inventory and the launch

Money not spent on oversized software funds inventory depth, the next product, and the people who ship it.

Vendor-neutral — we don’t resell software, hardware, or 3PL services, and take no referral fees. Illustrative guidance, not a specific client case.

What we do
  • Walk the floor and follow real orders from Shopify to the shipping label.
  • Map receiving, storage, picking, packing, counting, and returns as they actually happen.
  • Specify location naming, labeling, and the minimum scanning setup.
  • Define how bundles and multi-part products should be tracked.
  • Recommend keep, add, or replace for your inventory software — with costs.
  • Hand you a prioritized roadmap your team can carry out.
What we don’t do
  • Resell software, scanners, printers, or 3PL services.
  • Configure or implement your inventory system for you.
  • Engineer racking, conveyors, or warehouse automation — that’s industrial-engineering work, and we’ll say so if you need it.
  • Run your fulfillment operation day to day.
  • Recommend complexity you won’t use for another two years.
Proof pattern

Common operating patterns in in-house fulfillment.

We don’t invent results or publish fabricated case studies. These are modeled patterns from small-brand fulfillment environments.

Pattern · The inventory that only one person knows

When stock lives in “the usual spot” rather than a named location, accuracy depends on whoever stocked it. The visible symptom is oversells and slow onboarding; the fix is rarely software first. Location labels, a putaway rule, and a short daily count often improve trust in the numbers before any system decision is made.

Pattern · Bundles that quietly break inventory

Bundles and gift sets often get their own SKU with its own stock count, disconnected from the components on the shelf. Sales of the bundle don’t reduce the parts, so both drift. Tracking at the component level — in Shopify or an IMS that supports kits — matters most right before launching a product with multiple parts.

Illustrative operating scenarios modeled from general industry knowledge — not observations from client engagements.

Who does the work

Andrew Naron has owned and operated retail businesses since 1999 — a car-audio retailer, then a wireless retail dealership — and has spent more than 20 years designing data, integration, and automation systems inside a Fortune 30 enterprise. That combination is the point: the floor-level reality of physical inventory, and the systems discipline to make the numbers trustworthy. More about Andrew →

Recommended starting point

The Fulfillment Operations Assessment

Our Business Systems Assessment, applied to receiving, storage, picking, counting, and inventory software. Fixed fee agreed in writing before work begins — what a warehouse & inventory audit costs →

Request an Assessment
Common questions

Straight answers for e-commerce brands.

Do we need an inventory management system, or is Shopify enough?

It depends on volume, channels, and product structure, not on SKU count alone. Many brands under a few hundred orders a day run well on Shopify’s native inventory plus disciplined process: named locations, barcodes, PO-based receiving, and cycle counts. A lightweight IMS becomes worth evaluating when you need purchase-order and reorder management, multi-location or wholesale channels, or component-level tracking for kits and bundles. We compare both at your real order volume before recommending either.

Can you help us set up barcoding when we have none today?

Yes. We specify which identifiers to use (your SKUs, UPC/GTIN where you have them, and location labels), what to label first, and the smallest scanning setup that removes guesswork from picking, receiving, and counting. We don’t sell scanners or printers; the hardware is off-the-shelf and we tell you what fits.

How should we handle bundles, kits, and products with multiple parts?

Track inventory at the component level so selling a bundle reduces the parts on the shelf. Shopify’s native bundles and most inventory systems support this in some form, but the setup and the receiving and counting process have to match. It matters most just before launching a product with accessories, refills, or replacement parts.

Should we move to a 3PL instead?

Sometimes, but not as a way to escape a process nobody has mapped. A 3PL inherits your SKU data, labeling, and kitting rules, so the same cleanup is needed either way. We help you compare in-house and 3PL costs honestly, and we take no referral fees from 3PLs.

Do you work on-site?

Yes. Fulfillment work is best reviewed on the floor. We work on-site across the St. Louis metro, and on-site visits elsewhere can be scoped into the engagement alongside remote review of your Shopify and inventory data.

Do you implement the inventory software?

No. We don’t resell or configure software. We define what the system needs to do, recommend whether to keep, add, or replace, and give your team or the vendor a clear spec to implement against.

How do we start?

With a Fulfillment Operations Assessment: our Business Systems Assessment applied to receiving, storage, picking, packing, counting, and inventory software, ending in a prioritized roadmap. Scope and fee are agreed in writing before work begins.

Get the stockroom right before the next launch.

Tell us how an order moves from Shopify to the shipping label today. We’ll point you to the highest-impact place to start.

Prefer email? [email protected]

Talk to Andrew · Free first conversation