Applied Architecture Group
How we help growing businesses scale through better processes, systems, and technology.
What we do, and who we help.
Applied Architecture Group is a business consulting firm. We help growing companies improve how work actually gets done — clarifying operations, fixing broken workflows, choosing the right software, building repeatable processes, and preparing for practical AI. We are vendor-neutral: we don’t resell software or take commissions, so our advice is based only on what fits your business.
We work best with owner-led and executive-led companies of roughly 10–250 employees and $1M–$50M in revenue — businesses that have outgrown their original ways of working and feel the strain: too many spreadsheets, disconnected systems, manual handoffs, reports that disagree, and limited internal technology leadership.
Practical areas where we help.
Business first. Vendor-neutral. AI where it actually helps.
We start with how the business needs to run, then choose technology to support it — not the other way around. Most of the time, the real problem isn’t a missing tool; it’s a process that was never designed for the size the company has reached. Naming that problem clearly is half the work.
Because we’re vendor-neutral, we have no incentive to sell you software you don’t need. Sometimes the best recommendation is a process change or better use of tools you already own. And we treat AI as an accelerant, not a cure-all: we look for the specific places where automation and AI create real leverage for your business, and we’re honest about where they don’t.
A practical sequence from clarity to action.
No 80-page deck no one reads. Just a clear path and the decisions that move it forward.
Start with clarity.
The best first step is usually a Business Systems Assessment — a focused review that ends in a prioritized roadmap, so you have a plan before you spend on software or change.
Prefer email? [email protected]
GenXus: from business knowledge to working solutions.
Business experts know their operations. Turning that knowledge into a working technical solution can still be difficult. AAG is developing GenXus to help people describe a need, assess options and costs, approve a plan, and move toward working software.
Founder-led consulting is our initial path to delivering value and learning from real business workflows. Andrew leads the work today, personally handling the architecture and implementation steps that GenXus cannot yet perform. The goal is to make that expertise increasingly repeatable through software, with people retaining control of important decisions.
GenXus is currently in private development and is not publicly available. Consulting engagements are available now, with scope and responsibilities agreed before work begins. An engagement does not require you to adopt GenXus.